Use this checklist when a website page feels too thin, unclear, outdated, or disconnected from the rest of the site. It is designed for reviewing one page at a time, not for rewriting an entire website in one sitting.
What This Resource Helps With
This checklist helps you review whether a page has a clear purpose, useful copy, logical headings, helpful links, honest calls to action, and enough original value to be worth indexing and sharing.
When To Use It
- Before publishing a new service, blog, resource, or tool page.
- When a page is live but feels basic or unfinished.
- When Search Console shows crawl or indexing issues and you want to check content quality.
- When several pages cover similar ideas and need clearer roles.
How To Use This Resource
Open the page you want to review and move through the sections below. Mark each item as keep, improve, remove, or needs review. Do not try to make every page long. Try to make each page complete for its purpose.
Page Purpose Checklist
- The page has one clear main topic.
- The first section explains what the visitor will find or do.
- The page matches a real visitor need, question, task, or decision.
- The page is not trying to cover unrelated topics just to look larger.
Titles, Headings, And Copy Quality
- The browser title and H1 describe the actual page topic.
- H2 headings help a visitor skim the page in order.
- The copy includes examples, steps, definitions, questions, or context where useful.
- Claims are realistic and do not rely on unsupported proof or exaggerated language.
- The page avoids generic filler that could appear on any website.
Links, CTAs, Trust, And Original Value
- Internal links point to related tools, resources, articles, or contact pages when useful.
- Link text explains what the visitor will open.
- The call to action is clear and honest.
- The page includes original explanation, examples, structure, or resource value.
- Any image alt text describes the image plainly.
Thin Page Risk Review
A page may be thin if it has a title, a short paragraph, and very little practical help. It may also be thin if it repeats the same idea as another page without adding a useful angle.
- Can a visitor leave with a clearer answer or next step?
- Does the page offer more than a summary?
- Would the page still be useful if the design was removed?
- Is the page internally linked from a relevant section of the site?
Next Action
Choose the three weakest items from the checklist and improve those first. For most pages, better headings, clearer internal links, and more useful examples create a stronger page without requiring a full rewrite.